Challenge
The client installs and manages digital screens for businesses across Dubai and the wider UAE — in malls, retail outlets, restaurants and corporate offices. As their network grew, their existing tools were struggling: content was often updated screen by screen, scheduling campaigns across many sites was slow and error-prone, and the operations team had limited visibility into which screens were online. They also needed to give each of their own customers controlled access to their screens, and support content in both English and Arabic.
Solution
We deployed Screen Relay as the central platform for the client's screen network and tailored it to how their business operates. • All screens were onboarded into Screen Relay and grouped by customer, location and zone • Campaigns and playlists are now scheduled centrally by screen, group or location, including time-of-day content • Real-time monitoring shows the status of every connected screen, so the operations team can act quickly when a screen goes offline • Role-based access lets each of the client's customers manage only their own screens and content • Content workflows support both English and Arabic material Our team handled rollout, training for the client's operations staff, and ongoing support.
Outcome
The client now manages its entire screen network from a single console instead of device by device. Campaigns reach every location consistently and on schedule, the operations team has live visibility of screen status, and onboarding new screens and new customers has become a routine task rather than a project. With Screen Relay in place, the client can offer its own customers a more professional, self-service experience — and grow its network without adding the same amount of operational overhead.
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